VARREL E-Sports Team Partners with ASUS for Major Rebranding

On May 1, 2026, VARREL, a professional e-sports team operated by CELLORB Corporation, announced a sponsorship agreement with ASUS’ Republic of Gamers (ROG) gaming brand.

This sponsorship is part of VARREL’s rebranding initiative known as “VARREL REBORN,” which aims to enhance the team’s future prospects.

VARREL is committed to “connect the world through the power of games” and will promote the appeal of competitive gaming with ROG’s support.

ASUS, a leading global electronics manufacturer, expressed excitement about the partnership. An ASUS JAPAN representative stated, “We are very pleased to have signed a sponsorship agreement with VARREL, one of Japan’s leading e-sports teams.”

The representative emphasized that this collaboration aligns with ROG’s slogan “For Those Who Dare” and VARREL’s dedication to representing Japan in global competitions.

ROG will provide gaming monitors and devices to VARREL, which are designed to support elite gaming performance.

The partnership aims to create renewed enthusiasm in the Japanese gaming scene.

As part of its rebranding, VARREL has introduced a new logo and uniforms that reflect the team’s identity.

The new logo features a motif symbolizing the connection between the team, fans, history, and culture.

Additionally, the logo includes an owl, representing wisdom, placed in the upper right corner to convey knowledge and judgment.

VARREL’s efforts are geared towards establishing e-sports as a cultural phenomenon.

With the launch of “VARREL REBORN,” the team is poised for new challenges and opportunities in the competitive gaming landscape.